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Weartronic Weet SA

weartronic brand refresh

Saving lives thanks to wearable embedded electronic technologies. 

 

BUSINESS CONTEXT  

Whether it's a construction worker working in the night, a fireman in a complete dark or a cyclist riding at dawn, the existing visibility equipment are not enough to ensure their safety. If there is no light reflecting off their equipment, they remain invisible. And that's a major problem Weartronic is willing to tackle with its technology. 

How ? Well technology allows electronics, in particular LEDs, to be integrated into all types of clothing without compromising comfort or durability. An Active High Visibility garment that incorporates LEDs is visible up to 1000m without being dependent on external elements such as weather, lighting or visual pollution. A huge game changer in the matter of saving lives. 

Founded in 2015 by David Zieder, a mechanical engineer, Weartronic's technologies is design to be tough, durable and recyclable and aim to become a big player in smart textiles.

 

MISSION & VISION 

Weartronic would like to become a major player in smart protective clothing by designing the best Embedded Wearable Electronic Technologies. Democratising smart clothing by making it useful, simple, universal and sustainable. 

 

COLLABORATION

David, approached us at first with the need for corporate design such as a catal and a feeling for brand positioning renewal. After the first discussion we decided that a 

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